Get to know us

COI Play, launched in 2020 in California, fuses art, eco-consciousness, and play into a unique toy line by designer Bennie Mo. It aims to blend education and fun across disciplines, using high-quality materials and fostering creativity. "Every game is a discovery," positions COI Play as a catalyst for future innovators.

Our mission

COIPLAY began with a simple idea: our mission is to spark creativity, imagination, and connection through thoughtfully designed toys that blend art, storytelling, and interactive play. We aim to inspire children and families to explore self-expression, cultural diversity, and emotional intelligence—one magical playtime at a time. Through quality craftsmanship and innovative design, COIPLAY empowers young creators to see the world not just as it is, but as it could be.

Our vision

COIPLAY envisions a world where every child becomes a confident creator, dreamer, and storyteller. We strive to be a global leader in imaginative play by merging art, design, and emotional growth into every toy we craft. Our vision is to nurture the next generation’s creativity, empathy, and cultural curiosity—empowering kids everywhere to build a more colorful, connected, and compassionate future.

Our team

At COIPLAY, we don’t just build toys. We build bridges between imagination and growth, between cultures and childhoods. Together, we’re designing a more playful world—one where every child feels seen, inspired, and free to explore who they are.